Actually - their story was fairly well balanced. They refused to discuss any of the spoilers that have circulated and didn't really mention names or such either. I admit the quotation is pro-spoiler but they also had a fairly good anti-spoiler part as well.
I think it's really about how people watch things so I agree with you on that. For me (as I can't speak for others), when I read or watch, I'm actively trying to figure things out and (this is going to sound really egotistical and I do not mean to come off that way) I normally figure out the ending either by luck or clues. IE - Sixth Sense - as soon as that scene happened, I knew the ending. It was fairly obvious to me in the way the scenes before and after were crafted.
For the surprises bit, even though I've been spoiled for things, I still jump or get shocked or whatever. I disregard the spoiler because I treat it as "not true" until it's proven in front of me by what I'm watching.
emmagrant01 says above that it's about personalities and I think that's a major part of it that I, unfortunately, didn't really convey very well.
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I think it's really about how people watch things so I agree with you on that. For me (as I can't speak for others), when I read or watch, I'm actively trying to figure things out and (this is going to sound really egotistical and I do not mean to come off that way) I normally figure out the ending either by luck or clues. IE - Sixth Sense - as soon as that scene happened, I knew the ending. It was fairly obvious to me in the way the scenes before and after were crafted.
For the surprises bit, even though I've been spoiled for things, I still jump or get shocked or whatever. I disregard the spoiler because I treat it as "not true" until it's proven in front of me by what I'm watching.